This book is essential reading for anyone who deals with complex problem solving.
Tom Kelley is general manager of IDEO, the world’s leading design consultancy specializating in innovation and product development. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm as it has grown from 20 designers to a staff of over 350.
During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside clients and designers as part of the firm’s brainstorming and prototyping efforts.
"Routine is the enemy of innovation," declares Kelley...in this lively and practical guide to nurturing that elusive quality in all organizations. IDEO...has developed a system for staying on the creative cutting edge while keeping clients happy. Kelley handily parses the components of this system...
Publishers Weekly starred review
http://theartofinnovation.com
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